THE ROLE OF CUSTOMER LIFETIME VALUE CLV IN PERFORMANCE MARKETING

The Challenges of Cross-Device Acknowledgment in Performance MarketingPerformance advertising and marketing starts with a clear set of campaign goals. It includes releasing marketing campaigns on digital channels to drive preferred activities from consumers.

Recognizing First-Touch Vs. Last-Touch AcknowledgmentLast-touch attribution designs provide all conversion credit history to the last touchpoint an individual involves with before taking a wanted action. This acknowledgment version can be helpful for gauging the effectiveness of your brand name awareness campaigns.